The London Bridge Retail Strategy launch
London Bridge has changed dramatically during the past decade or so, including the completion of More London and The Shard Quarter, through to the major redevelopment of London Bridge Station.
One thing that has remained consistent throughout this time is the demand, and opportunity, for a dramatic increase in the retail and leisure offering across the area. Today, London Bridge comprises over 170 retailers, from high street brands to independents, with the recent redevelopment of London Bridge Station bringing Network Rail’s largest ever retail offering.
Over four months our consultants Kellaway and The Strategic Insights Company researched and consulted with businesses, making their recommendations in the context of UK retail sector insights, local consumer behaviour and the culture/leisure offer in London Bridge.
A key to success for many businesses was identified as creating emotional connections with customers and understanding their time-poor mindset, whist a consistent challenge across the wider area was that of wayfinding and signposting of businesses.
Our Action Plan breaks some key action points down into:
Communications – evolving perceptions, focusing on mindset of consumers
Public Realm – must be welcoming, activated and easy to navigate
Community and Experience – utilising the culture offer, building a ‘community’ of consumers
Changing Behaviours – opening hours, click and collect, simplifying routines
Marketing – food trails, promotions, events
Team London Bridge will be working with our partners to develop projects around these themes. Businesses and landowners can already collaborate with Team London Bridge on established projects, including:
Arts and culture programming
Public realm enhancements
Events and experiences, i.e. Love Lunch
To talk to the team and see how you could collaborate, contact firstname.lastname@example.org
Thank you to all the businesses and members of the community that contributed to the development of this work.