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Revealed Campaign 2016

 

 
 
Aim: To promote culture and business, enlivening and linking streets during period of change and disruption to London Bridge.

The London Bridge area is set to undergo medium-term changes to its streetscape in the coming year. In an environment already challenged by the impact of long-term works and development, this will provide new obstacles to businesses wanting to welcome people to the area. It also has the potential to negatively impact the perception and identity of London Bridge; becoming an area dominated by hoardings, diversions, unsuitable walkways and unwelcoming pedestrian environments.

Crucially, this is happening at a time when London Bridge is developing a distinct cultural offer and defined identity.

Objectives

-          To welcome people to London Bridge

-          To promote cultural attractions

-          To establish London Bridge identity

-          To brighten streets

-          To improve wayfinding

-          To mitigate effects of large scale development works

-         To tell wider audience that London Bridge is open for business   

 
Vehicles
 
-          57 lamppost banners promoting our cultural attractions, April 16 - April 17  

-          Tube advertising across network, 190 locations, July and September 

-          Pop-up art installations in five locations across London Bridge through
           August. Artist led workshops and heritage trails
 
-          Extended InfoBike season to include every day in July and August
 
-          Supported by existing place promotion infrastructure including website,
           social media, visitor maps, festival sponsorship and summer events guide. 
 
For more information email donald@teamlondonbridge.co.uk  
 
 
 
 
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